Businesses need to stay ahead of the curve to drive growth in the field of e-commerce. Amazon, as one of the largest online marketplaces, offers a wealth of data that can be harnessed for success. To make sense of this data and unlock its potential, businesses are turning to Amazon analytics tools. These tools help sellers track sales trends, optimize product listings, and understand customer behavior more deeply. Amazon is expected to have 40.9% of the US retail E-commerce market by 2025. Leveraging the right analytics tools will be vital to capitalizing on this growth and driving informed decision-making.
Amazon is a massive marketplace that has revolutionized E-commerce by providing businesses with a platform to reach millions of customers worldwide. However, to stand out and remain competitive, Amazon sellers need to leverage the power of data analytics. Amazon analytics tools are essential for managing and interpreting data, enabling sellers to make informed decisions that drive growth. This blog explores the importance of Amazon analytics tools, highlights the top tools available for optimizing business performance, and offers insights into how each tool can help you grow your Amazon business.
What are Amazon Analytics Tools?
Amazon analytics tools are software platforms or applications that help businesses analyze and interpret data from their Amazon store or Amazon Marketplace. These tools provide insights into sales performance, customer behavior, inventory management, competitor strategies, and more, enabling sellers to make informed decisions and optimize their operations.
As an Amazon seller, access to detailed insights about your business is critical for sustained growth. With the right tools, you can streamline your operations, identify new opportunities, and scale your business effectively.
Now, let's take a closer look at the top Amazon analytics tools that can significantly contribute to your business growth.
Take your business to new heights and grow with SellerMate.ai’s recommendations feature. It offers insights on placement for the top of search, rest of search & product page to streamline your product listings.
Top Amazon Analytics Tools
Data is key to making smarter business decisions when you are selling on Amazon. With millions of products and billions of customer interactions, Amazon generates an enormous amount of data that can be difficult to navigate without the right tools. Amazon analytics tools help sellers harness this data, providing insights into sales performance, customer behavior, inventory levels, and market trends. Whether you're looking to optimize your product listings, improve your advertising campaigns, or track competitor strategies, these tools can make a significant impact on your business growth. Let’s explore the top Amazon analytics tools that can help you unlock the full potential of your Amazon store and drive more sales.
Source- SellerMate.ai
SellerMate.ai is an innovative Amazon analytics tool designed to streamline the management of PPC ad campaigns. Focused on providing actionable insights, SellerMate.ai simplifies data analysis, helping sellers optimize operations and make smarter, data-driven decisions. Whether you’re analyzing sales performance or monitoring customer behavior, SellerMate.ai offers a wide range of features that support business growth in the highly competitive Amazon marketplace.
Advanced reporting tool for ad strategy optimization
SellerMate.ai also includes a powerful Advanced reporting feature that helps sellers manage their ad strategy. By providing real-time data sync, the tool gives you instant, real-time updates on all your ads reports and data like Budget usage. Its other features include:
Customize view & easy export: Get Interactive report views with 15+ data columns & adv. filters to focus on what matters most. Effortlessly export data in CSV format for seamless sharing and deeper analysis.
Advance filtering & presets: Use adv. filters to drill down into specific metrics. Isolate the critical data points for ad performance and strategy.
Visualize your data: Turn raw data into easy-to-understand charts and graphs. Quickly understand complex data.
Efficient review management is essential to maintaining strong customer relations and improving conversion rates, making this feature a crucial tool for success.
Dayparting: Maximize Ad Spend Efficiency with Strategic Ad Scheduling
SellerMate.ai’s Dayparting feature allows sellers to schedule their Amazon ads to run during specific hours or days, optimizing their ad spend and maximizing return on investment (ROI). By identifying the most profitable times to display ads, sellers can ensure their budget is spent efficiently and avoid wasted ad spend during low-performance periods.
Target high-impact hours: Schedule ads to run during peak hours when your audience is most likely to convert, ensuring your ads reach potential customers at the right moment.
Leverage seasonal trends: Adjust your ad schedules based on seasonal shifts or special date ranges to align with changing customer behavior and shopping patterns.
Maximize budget efficiency: Dayparting helps protect your campaign budget by avoiding unnecessary spending during off-peak hours, allowing you to invest more where it matters most.
Increase conversion rates: Running ads during high-conversion windows can improve your ad performance, leading to a higher ROI and better overall campaign results.
Dayparting ensures that you reach potential customers at the most effective times by strategically planning your ad delivery. This will ultimately boost your ad performance and sales outcomes.
Sales analytics for data-driven decision-making
SellerMate.ai provides detailed sales performance analytics that allows sellers to monitor their sales trends, track conversions, and assess the effectiveness of their marketing strategies. With its easy-to-understand visualizations, you can dive into key metrics and make adjustments to your listings or campaigns as needed.
Track sales trends: View detailed sales reports over different periods (daily, weekly, monthly).
Conversion rate optimization: Understand the factors impacting your sales, including listing quality, pricing, and promotions.
Ad spend analysis: Analyze the ROI of your Amazon ads to optimize advertising campaigns and improve cost-effectiveness.
These insights allow you to adjust your strategies, leading to better overall performance and increased profitability.
SellerMate.ai offers a robust tool suite that simplifies data analysis for Amazon sellers. From PPC ad campaigns to sales analytics, it helps businesses run more efficiently and make informed decisions. As the E-commerce landscape continues to evolve, tools like SellerMate.ai are essential for staying competitive and driving growth.
2. Helium 10
Source- Helium10.com
Helium 10 is a powerful Amazon analytics tool that offers a comprehensive suite of tools to optimize product research, track sales performance, and manage Amazon operations. Its features are designed to help sellers succeed in an increasingly competitive marketplace.
Profits Dashboard for real-time revenue insights
Helium 10’s Profits Dashboard allows sellers to access real-time revenue insights. It aggregates data on sales, refunds, and returns, giving you a clear picture of your profitability at any given time. By tracking all expenses and sales in one place, this tool ensures that you stay on top of your finances.
Revenue breakdown: View detailed breakdowns of profits by product or category.
Cost tracking: Track and analyze costs related to inventory, shipping, and advertising.
The Profits Dashboard helps you make smarter, data-driven decisions regarding pricing, inventory, and ad spend.
Market Tracker for competitor performance and trends
Helium 10’s Market Tracker provides a detailed view of your competitors’ performance, helping you identify market trends, shifts in consumer demand, and emerging product opportunities.
Track competitor sales and performance over time.
Spot trends in product popularity and pricing strategies.
Make data-driven decisions to adjust your listings and strategies.
Understanding how your competitors are performing enables you to adapt and stay ahead in the Amazon marketplace.
Keyword Tracker for product ranking and suggestions
Helium 10’s Keyword Tracker allows you to monitor the performance of specific keywords related to your products. You can see where your listings rank for various search terms and adjust your SEO strategies accordingly.
Track your keyword ranking over time.
Discover new keywords for product listings.
Optimize your listings to improve visibility and drive more sales.
This tool is particularly useful for keeping track of product rankings and adjusting your listings to improve discoverability.
3. Jungle Scout
Source- JungleScout.com
Jungle Scout is another popular Amazon analytics tool designed to help sellers find profitable products, track their sales, and optimize their overall performance. It offers a range of features that make it easy to monitor and grow your business.
Product Tracker and database for sales monitoring
Jungle Scout’s Product Tracker helps you monitor the sales of specific products, giving you insights into sales volumes, pricing history, and inventory levels. It provides an in-depth database of millions of Amazon products, making it easier to identify high-demand, low-competition products.
Sales data: Monitor sales data for any product in your niche.
Product database: Access a database of millions of products for market research.
This tool allows you to focus on the most promising products for your business.
Sales analytics: revenue, profit margin, ROI analysis
Jungle Scout offers robust sales analytics that give you detailed insights into revenue, profit margins, and ROI for your products. With this data, you can:
Track how your products are performing over time.
Optimize your pricing strategy based on data insights.
Calculate ROI for ad campaigns and other marketing efforts.
These features are crucial for businesses that want to improve profitability and make smart financial decisions.
Keyword and Rank Tracker for performance analysis
Jungle Scout also features a Keyword and Rank Tracker, which helps you optimize your product listings for better search rankings. You can monitor the performance of specific keywords and adjust your strategy based on what’s working best.
Track keyword rankings: Understand where your products stand for key search terms.
Performance analysis: Adjust your SEO strategy to stay competitive.
Effective use of keywords will significantly increase visibility, leading to more traffic and sales.
Increase your sales by leveraging online traffic for your business through SellerMate.ai’s automation feature. It offers tailored recommendations for bid optimization, keywords, and more to help you achieve overall optimization.
4. SellerApp
Source- SellerApp.com
SellerApp is another powerful Amazon analytics tool that provides a full suite of features for product research, advertising management, and sales optimization.
Product research with a database of 100 million products
SellerApp’s product research tools provide access to a massive database of over 100 million Amazon products, allowing you to find profitable product ideas and niches.
Profitability Estimates: Get profit estimates and trends for different products.
Product Intelligence: Identify products with high demand and low competition.
SellerApp enables you to make informed decisions about which products to sell based on accurate data.
Keyword research with Amazon reverse ASIN for competitor analysis
SellerApp’s keyword research tool uses Amazon’s Reverse ASIN feature, which helps you analyze competitors' listings and uncover profitable keywords.
Reverse ASIN: Identify which keywords your competitors are ranking for.
Competitor analysis: Gain insights into the strategies of top sellers.
It helps you refine your listings and target keywords with higher chances of success.
Advertising tools like PPC campaigns and dayparting feature
SellerApp’s advertising tools allow you to optimize your Amazon PPC (Pay-Per-Click) campaigns for better profitability. The dayparting feature enables you to schedule ads based on peak hours, maximizing ROI.
PPC campaign optimization: Automatically optimize your campaigns for better performance.
Dayparting: Schedule ads to run during the most profitable times.
This tool helps you make the most of your advertising budget.
5. DataHawk
Source- datahawk.co
DataHawk offers a set of advanced analytics tools focused on SEO, market analysis, and performance monitoring for Amazon sellers.
SEO and market analysis tools
DataHawk’s SEO and market analysis tools help sellers track keyword performance, analyze product rankings, and stay on top of Amazon’s ever-changing algorithm.
Keyword tracking: Monitor how your keywords rank over time.
Market trends: Analyze market trends to predict future opportunities.
These tools ensure you remain visible in Amazon search results and adapt to changes in the marketplace.
ASIN data monitoring and advanced alerts
DataHawk provides advanced features for monitoring ASIN data, such as price changes, reviews, and ranking shifts. With real-time alerts, you can be notified immediately when important changes occur.
Advanced alerts: Get notified of significant changes in rankings or pricing.
Competitor monitoring: Track your competitors’ ASIN data.
This feature helps you react quickly and stay ahead of your competition.
Comprehensive marketplace and operational data
DataHawk provides a comprehensive view of both marketplace performance and operational data, making it easier to track key metrics and improve profitability.
Operational insights: Analyze sales, inventory, and advertising performance.
Marketplace data: Get detailed data on market performance trends.
6. SellerBoard
Source- Sellerboard.com
SellerBoard is an Amazon analytics tool for tracking profit and loss, advertising optimization, and trend analysis.
Profit Dashboard for analytics and insights
SellerBoard’s Profit Dashboard provides a comprehensive look at your Amazon business’s profitability. It aggregates sales, fees, and expenses to give you real-time insights into how much profit you are generating.
Detailed profit analysis: Track every cost and expense related to your business.
Breakdown by product: See how each product contributes to your overall profitability.
With accurate profit analysis, you can make smarter decisions about inventory and pricing.
PPC dashboard for ad campaign profitability
SellerBoard’s PPC Dashboard helps you track the profitability of your Amazon ad campaigns, providing insights into which campaigns are generating the best ROI.
Ad spend efficiency: Track how much you’re spending versus the revenue generated.
Optimize campaigns: Adjust your campaigns based on data insights.
This tool helps ensure your advertising efforts are cost-effective.
Trend and return cost analysis
SellerBoard offers detailed trend analysis and return cost tracking, which helps you understand fluctuations in sales and account for return costs.
Sales trends: Spot trends in sales data and adjust strategies.
Return cost insights: Monitor and optimize return-related costs.
7. Intentwise
Source- Intentwise.com
Intentwise is an analytics platform designed to manage vast amounts of data and extract meaningful insights to drive growth on Amazon.
Intentwise Analytics Cloud for extensive data management
The Intentwise Analytics Cloud allows you to integrate and analyze large datasets from various Amazon sources. This makes it easier to manage and leverage data for strategic decision-making.
Comprehensive data: Access and analyze large amounts of data.
Customizable reports: Tailor reports to suit your business needs.
Integration of data from multiple sources for comprehensive insights
Intentwise integrates data from various sources, enabling you to gain a holistic view of your business performance. It helps uncover insights that would be impossible to get by looking at data in isolation.
Unified view: Merge data from different Amazon platforms.
Holistic analysis: Gain deeper insights into your business.
Simplified use without SQL queries through Intentwise Explore
With Intentwise Explore, you don’t need advanced technical skills like SQL to analyze your data. It offers a user-friendly interface that makes complex data analysis accessible to all Amazon sellers.
Ease of use: No technical skills are required for advanced data analysis.
User-friendly interface: Intuitive and easy-to-navigate dashboard.
Also, read Best Free Amazon Seller Tools for 2025
Wrapping Up
Choosing the right Amazon analytics tool depends on your business needs, budget, and the features most critical to your success. Tools like SellerMate.ai, Helium 10, Jungle Scout, SellerApp, and more offer different strengths and benefits, so it’s essential to evaluate them carefully.
Integrating Amazon analytics tools into your operations can streamline your business, make data-driven decisions, and ultimately drive growth and profitability. Whether you need to track product performance, optimize ad campaigns, or simplify inventory management, the right analytics tool can make all the difference in achieving long-term success on Amazon.
Get ahead of the competition with expertly managed PPC ads by SellerMate. Optimize your campaigns to target the right audience, increase clicks, and drive sales. Achieve higher ROI without the guesswork. Book a demo now!
FAQs
Q1. How secure is the data provided by Amazon analytics tools?
Ans- Reputed Amazon analytics tools take data security seriously and use encryption and secure authentication methods to protect your sensitive business information. Be sure to choose a trusted provider with a strong privacy policy and data protection measures in place.
Q2. Can Amazon analytics tools help forecast future sales?
Ans- Yes, many advanced Amazon analytics tools offer sales forecasting features that use historical data and trends to predict future demand. It helps you make informed decisions about inventory management and marketing strategies, minimizing stockouts or overstocking issues.
Q3. How often should I check my Amazon analytics data?
Ans- For optimal performance, you should monitor your Amazon analytics data regularly—daily or weekly, depending on the size of your business. This allows you to spot trends early, adjust strategies, and ensure you are maximizing sales and profitability.
Q4. Can I use Amazon analytics tools for international markets?
Ans- Many Amazon analytics tools support international markets, but it’s essential to check the tool’s coverage. Some tools allow you to track data across multiple Amazon marketplaces (e.g., Amazon US, UK, Germany) and offer insights into sales, trends, and competition in different regions.
Q5. Are Amazon analytics tools useful for small businesses or just large sellers?
Ans- Amazon analytics tools are beneficial for businesses of all sizes. Whether you're a new seller just starting or a large business scaling up, these tools provide critical insights that help optimize operations, reduce costs, and drive growth. Many tools offer different pricing tiers or plans to cater to both small businesses and large enterprises.
Comments