Amazon Keyword Tips to Improve Product Search Rankings 2025
- Akash Singh
- Apr 11
- 14 min read
Have you ever felt your Amazon product is hidden in plain sight? You're not alone. Every day, thousands of sellers are fighting for that top spot in Amazon’s search results.
In fact, 64% of Amazon sales come from the top three search results, which shows just how important it is to be visible.
So, what's the secret to getting noticed?
It all starts with Amazon seller keywords. Think of keywords as the bridge between your products and potential customers. In 2025, understanding how to choose the right Amazon keywords can make or break your sales.
In this guide, we’ll walk you through the latest keyword research strategies to help you stand out, get found, and convert searches into sales. Ready to give your product the visibility it deserves?
Understanding the Importance of Amazon Keywords
When you search for a product, how do you find it? The answer is simple—through the keywords that sellers use. These little terms determine your product’s visibility.
So, why does it matter?
Because the right Amazon seller keywords can mean the difference between being buried on page 10 or showing up on the first page.
Let’s break down how keywords shape your product’s success.
Role Keywords Play in Search Visibility and Product Discovery
When a potential customer types in a search term, Amazon’s algorithm pulls up results based on the relevance of the keywords in product listings. Amazon keyword research allows sellers to pinpoint terms that customers are actively searching for, helping products surface in those crucial search results.
The more relevant your keywords, the higher your product ranks, and the more likely it is to be discovered by shoppers. It’s that simple—without the right keywords, your product might as well be invisible.
Benefits of Using Relevant Keywords
So, why is it critical to focus on how to use Amazon keywords effectively? The answer is visibility. When you target the right keywords, you increase the chances of your product being seen by potential buyers.
More visibility leads to higher traffic, which ultimately translates into more sales. Proper keyword research can unlock hidden opportunities, ensuring you're not just competing on popular terms but also gaining a stronghold in niche categories.
In essence, using the right Amazon keywords is like putting a "highway" to your product in front of eager shoppers.
Types of Amazon Seller Keywords
When you dive into Amazon keyword research, you’ll encounter different types of keywords. Understanding each one can help you craft a solid strategy.
Here’s a quick breakdown:
Keyword Type | Description | Example |
Short-tail Keywords | Broad and general terms that attract a lot of search volume but can be competitive. | "laptop" |
Long-tail Keywords | More specific phrases that have lower search volume but can lead to higher conversion rates. | "best gaming laptop under $1000" |
Branded Keywords | Keywords related to your brand name or specific product lines. | "Apple MacBook Pro 16-inch" |
Non-branded Keywords | Generic terms not tied to a specific brand, often used for broader product discovery. | "best 16-inch laptop for gaming" |
By blending these types of keywords, you create a well-rounded Amazon advertising strategy that attracts both broad and niche customers.
Targeting a mix of short-tail and long-tail terms, along with branded and non-branded keywords, will give you a competitive edge.
In the next section, we’ll explore how to dive deeper into keyword research on Amazon to ensure you’re using the best terms to boost your product rankings. Ready to refine your approach? Let’s go!
Conducting Effective Amazon Keyword Research
Keyword research is the foundation of any successful Amazon product listing. To stand out in the crowded marketplace, you need to understand how to find, analyze, and implement the right keywords.
Let’s break it down step-by-step to ensure your products get discovered by the right customers.
1. Use Amazon Search Bar for Keyword Suggestions
One of the quickest ways to start your Amazon keyword research is by leveraging Amazon’s own search bar. When you begin typing a product name, Amazon auto-suggests popular search terms based on actual customer searches.
This is gold for discovering high-volume keywords that are relevant to your products.
Tip: Start typing a general keyword and notice the suggestions. These are terms shoppers are actively searching for.
Example: Type “running shoes” and Amazon might suggest “running shoes for men” or “best running shoes for flat feet.” These variations are great long-tail keywords you can use.
This method helps you align your listings with what customers are actually searching for, making it easier to optimize your product titles and descriptions for maximum visibility.
2. Using Tools for Keyword Insights
While the Amazon search bar is useful for initial ideas, specialized tools can provide deeper insights into keyword performance, competition, and trends. Here’s how to leverage them:
1. SellerMate.ai for Real-Time Keyword Optimization and Analysis
SellerMate is a powerful tool that provides real-time keyword optimization data. It allows you to track keyword performance and analyze which keywords are driving traffic and sales.
Tip: Use SellerMate.ai to track the effectiveness of your current keywords and adjust as needed based on real-time performance.
Example: If a keyword is showing a decline in traffic, switch to a more trending alternative using insights from SellerMate.ai.
This tool helps you make quick adjustments to your strategy, ensuring your listings are always aligned with consumer demand.
2. Amazon Brand Analytics for Trend Identification
Amazon Brand Analytics is a game-changer for sellers who want to stay on top of trends. It provides detailed insights into the most popular search terms and consumer behavior on Amazon.
You can track top search queries, identify common keywords for your category, and monitor changes in search patterns.
Tip: Look at the Search Term Report to see what customers are frequently typing in. This will help you adjust your strategy based on current trends.
Example: If you're selling fitness gear, Brand Analytics may show a spike in searches for "home workout equipment" during the winter months. Adjust your listings to include these trending terms.
3. Google for Complementary Keyword Ideas
While Amazon-specific tools are essential, Google Keyword Planner can provide valuable complementary keyword ideas. Google’s tool helps you discover synonyms and related keywords that Amazon’s tools might miss.
Tip: Use Google to find broader search trends that can complement your Amazon keywords. These might include regional variations or customer intent that you hadn’t considered.
Example: A search for "sustainable fashion" on Google Keyword Planner could bring up related searches like “eco-friendly clothing” or “green fashion brands.” These can enhance your Amazon keyword strategy.
Also Read: Amazon Keyword Rank Tracker Tool
3. Analyzing Search Volume, Competition, and Trends
Once you’ve gathered a list of potential keywords, it’s time to analyze them. Understanding the search volume, competition, and trends for each keyword is critical to creating an effective strategy.
For better clarity and structure:
Factor | What to Look For | Tips & Examples |
Search Volume | Measures how many people are searching for a specific keyword. | High-volume keywords attract more traffic but are more competitive. Long-tail keywords offer lower competition with decent volume. Example: Instead of just targeting "headphones," try "best noise-cancelling headphones for travel." |
Competition | Evaluates how many sellers are targeting a particular keyword. | High competition means your product may be buried under other listings. Focus on keywords with moderate competition for better chances. Example: Targeting "wireless earbuds for sports" instead of just "wireless earbuds" can help reduce competition. |
Trends | Identifies shifts in keyword popularity over time. | Keywords can be seasonal or affected by changes in customer behavior. Tools like Amazon Brand Analytics help track trends. Example: Keywords like "back-to-school backpacks" peak in summer and drop in fall. Be sure to adjust for seasonality. |
4. Keyword Strategy: Combining Insights and Analysis
Once you’ve analyzed your keywords based on search volume, competition, and trends, it's time to build a comprehensive Amazon advertising strategy.
Here's a simple approach to doing this:
Mix Short-tail and Long-tail Keywords: Use short-tail keywords for general visibility and long-tail keywords for more targeted, less competitive traffic.
Balance Branded and Non-branded Keywords: Include both branded terms for those specifically searching for your products and non-branded terms to attract broader traffic.
How to Use Keywords in Listings?
Now that you’ve conducted thorough Amazon keyword research, it’s time to implement those keywords effectively in your product listings. How you structure your product information can significantly impact your search rankings.
Let’s walk through the key ways to use Amazon keywords in your listings to drive more traffic and increase sales.
1. Include Primary Keywords in Product Titles
The product title is one of the most important elements of your Amazon listing when it comes to search visibility. Including your primary keywords in the title not only helps improve search ranking but also provides clarity to potential buyers about what your product is.
Tip: Be specific and concise. Your title should clearly describe your product while incorporating the primary keyword.
Best Practices:
Keep your title between 150-200 characters.
Include your product’s key attributes (brand, size, color, and key feature).
Place the primary keyword toward the beginning of the title.
Example:
Instead of: "Wireless Earbuds"
Try: "Wireless Earbuds for Running, Sweatproof Bluetooth 5.0, Noise Cancelling" In this case, the primary keyword "wireless earbuds" is used, but it’s also enhanced with specific features that appeal to a particular customer need.
2. Use Secondary Keywords in Descriptions and Bullet Points
Once your title grabs attention, the next step is to reinforce your keywords in the description and bullet points. This is where you can introduce secondary keywords—those related terms or long-tail keywords that provide more context and detail about the product.
Tip: Don’t just list features—use this space to add keywords naturally while also explaining the benefits.
Best Practices:
Use secondary keywords in both bullet points and descriptions.
Focus on key features and benefits. For example, if you’re selling a pair of wireless earbuds, include details like sound quality, battery life, and comfort.
Example:
Bullet Point: "Bluetooth 5.0 for stable connections, perfect for running and gym workouts."
Description: "Our wireless earbuds are designed with Bluetooth 5.0 for a stable connection, ensuring uninterrupted music during your runs or workouts."
Also Read: Best Free Amazon Seller Tools for 2025
3. Addition of Backend Keywords for Better Indexing
Backend keywords are terms that Amazon uses to index your listing internally. These aren’t visible to customers, but they play a huge role in improving your visibility in search results.
Backend keywords allow you to add more relevant keywords that you may not be able to fit naturally in the title or description.
Tip: Use the backend keywords field to include variations of your keywords that might not fit directly into the product title or description. Think about synonyms, common misspellings, and additional features.
Best Practices:
Use all available character space in the backend keyword field.
Avoid repeating keywords already used in the title or description.
Focus on adding synonyms and related terms.
Frontend vs Backend Keywords for Better Indexing
Keyword Type | Description | Example |
Frontend Keywords | Visible to customers, used in title, description, and bullet points to attract clicks and convey the main product features. | "Wireless Earbuds" |
Backend Keywords | Not visible to customers, used internally by Amazon for indexing and improving search visibility. Focus on variations, synonyms, and additional relevant terms. | "Bluetooth earbuds", "sports earbuds", "wireless headphones for running" |
4. Ensuring Keyword Relevancy and Avoiding Keyword Stuffing
While using keywords throughout your listings is important, it’s equally essential to ensure that your keywords are relevant and that you avoid keyword stuffing.
Keyword stuffing occurs when you try to force too many keywords into your listings in an unnatural way. This can not only confuse customers but also hurt your rankings on Amazon.
Tip: Focus on using keywords in a way that flows naturally and makes sense to the customer. Relevance is key—avoid using keywords that don’t relate directly to your product.
Best Practices for Avoiding Keyword Stuffing:
Use each keyword naturally in context—don’t try to fit every possible keyword into one sentence.
Make sure all keywords are directly related to the product you’re selling.
Don’t overuse the same keyword in the title, bullet points, and description. Instead, use related terms and variations.
Example of Keyword Stuffing:
"Wireless earbuds with Bluetooth 5.0, Bluetooth wireless earbuds, best wireless Bluetooth earbuds, wireless earbuds for sports, high-quality wireless Bluetooth earbuds."
Corrected Version: "Wireless Earbuds with Bluetooth 5.0, Sweatproof, Noise-Cancelling for Running and Sports"
Monitoring and Adjusting Keyword Strategies
Once you've implemented your Amazon seller keywords and optimized your listings, the next critical step is monitoring and adjusting your strategy. Keyword optimization isn’t a one-time task,it requires regular tracking and refinement to stay competitive.
Here’s how you can keep your keyword strategy on track and continuously improve your product visibility.
1. Tracking Keyword Performance and Sales Impact
The first step in monitoring your keyword strategy is tracking how well your selected keywords are performing. This includes measuring how keywords are impacting your sales, traffic, and overall rankings.
Tip: Use Amazon’s built-in tools, such as Amazon Brand Analytics or Seller Central, to track keyword performance over time.
Best Practices:
Track organic keyword ranking and monitor shifts in position.
Measure the conversion rate of products that rank for your chosen keywords. Are customers buying after finding your listing?
Monitor click-through rates (CTR) to see if your keyword choices are attracting attention.
Example: If you notice that a keyword like "wireless earbuds for running" is ranking high but not converting, it might be time to refine your title or description to better match customer intent.
2. Regularly Updating Keywords Based on Performance and Trends
Your keyword strategy should evolve based on performance data and market trends. Regularly updating your keywords is crucial to staying relevant in a changing marketplace. This includes adapting to seasonal trends, shifts in customer behavior, and competition.
Tip: Set a regular schedule (monthly or quarterly) to analyze keyword performance and update your listings.
Best Practices:
Use Amazon Brand Analytics to track emerging search trends and consumer behavior.
Analyze seasonal trends. For example, keywords like “winter coats” will spike in colder months, while “summer dresses” will trend during warmer months.
Adjust for competition by adding niche keywords if the broad keywords are too competitive.
Example: If you sell outdoor gear, adding seasonal keywords like “camping gear for winter” or “summer hiking boots” can help you capture customer interest throughout the year.
3. Utilizing Feedback and Analytics for Strategy Adjustment
Customer feedback and data analytics can provide invaluable insights into how your keywords are performing. Whether it’s customer reviews, Q&A sections, or detailed analytics, you can learn a lot from real-world interaction with your product.
Tip: Regularly check customer reviews and feedback to identify common themes and keywords that customers are using.
Best Practices:
Pay attention to customer feedback about product features. If customers repeatedly mention a certain feature, make sure to integrate it as a keyword.
Use tools like SellerMate to dig deeper into competitor listings and analyze their keyword strategy.
Example: If multiple reviews mention "comfortable fit" for your headphones, you can incorporate "comfortable wireless headphones" into your keyword strategy for better alignment with customer sentiment.
Avoiding Common Keyword Pitfalls
Effective Amazon keyword strategies are essential for visibility, but there are also pitfalls that can undermine your efforts. It’s easy to fall into the trap of overusing irrelevant keywords or misplacing them in your listings.
Let’s break down some of the most common keyword mistakes and how you can avoid them to ensure your listings stay optimized and relevant.
1. Understanding the Risks of Using Subjective or Irrelevant Keywords
Using keywords that are too broad or unrelated to your product can not only hurt your visibility but also confuse customers. Amazon’s algorithm prioritizes relevant keywords, and using irrelevant terms can make your product appear less trustworthy to both the platform and shoppers.
Tip: Avoid using keywords that sound good but don’t actually reflect what your product does.
Best Practices:
Focus on clear, accurate keywords that match the product’s features, benefits, and usage.
Refrain from using overly vague or subjective terms that don’t describe your product directly.
Example:
Bad Keyword: "Best product ever" (This is too subjective and doesn’t tell customers anything about the product.)
Good Keyword: "Waterproof wireless headphones for running" (This is specific and directly relevant to the product.)
2. Ensuring Audience-Targeted Keywords for Effective Marketing
Your Amazon keyword strategy should always be tailored to your target audience. Understanding who is searching for your product, and why, is critical to creating effective listings.
Audience-targeted keywords are more likely to lead to conversions because they meet the needs and intentions of potential buyers.
Tip: Think about your ideal customer’s search behavior and craft your keywords around their needs and search intent.
Best Practices:
Use customer-centric language and terms that resonate with your target audience.
Research your audience to understand their preferences, pain points, and how they use search terms to find products.
Example:
If you're selling a travel pillow, using keywords like “comfortable travel pillow for neck pain relief” will appeal to customers looking for comfort and a solution to a specific problem.
3. Differentiating Backend from Frontend Keyword Placement
Backend keywords are just as important as the ones visible to the customer, but they must be used strategically. Many sellers make the mistake of treating backend keywords the same way as frontend ones.
While frontend keywords are visible to customers, backend keywords are hidden from view but still crucial for Amazon’s search algorithm.
Tip: Use frontend keywords to directly describe your product to potential customers. Use backend keywords to help Amazon index your product for relevant but less obvious search terms.
Best Practices:
Don’t duplicate keywords between frontend and backend; use backend to add variations, synonyms, and additional terms that didn’t fit elsewhere.
Use backend keywords for more niche, secondary, and complementary terms.
Example:
Frontend Keywords (visible): “Wireless Earbuds with Bluetooth 5.0, Noise Cancelling, for Running”
Backend Keywords (hidden): “sports earbuds, gym headphones, sweatproof wireless earbuds, Bluetooth earbuds for athletes”
Poor Amazon Keywords? SellerMate.ai Fixes It Fast.
As an Amazon seller, you’ve likely spent hours on keyword research, trying to pick the right Amazon seller keywords, only to see your products still buried on page 10.
The truth is, without the right keyword strategy, your ads won’t reach the right customers, and you’ll end up wasting money.
But what if you could automate and optimize your ad campaigns for better results?
Unlock the Power of Your Amazon Keyword Strategy with SellerMate.ai
SellerMate.ai helps you take the guesswork out of Amazon keyword research. Our AI-powered tools make sure your keyword strategy is always on point, so you can spend more time growing your business and less time tweaking ads.
Key Features:
AI-Driven Keyword Optimization – Our advanced tools help identify high-performing keywords and remove underperforming ones, ensuring you only spend on terms that drive results.
Real-Time Campaign Adjustments – Get live recommendations to improve ad placement and bid strategies, maximizing the effectiveness of your campaigns.
Cost Reduction Features – Automate dayparting, set alerts, and adjust bids to minimize unnecessary spend while boosting visibility.
Comprehensive Analytics – Track your advertising cost of sales (ACOS) and get insights into your campaign's ROI, so you can refine your strategy for better results.
Custom Reports – Over 20 in-depth reports give you detailed insights into your campaigns, so you can make informed decisions and improve your marketing strategies.
Stop wasting time and money on ads that don’t work. With SellerMate.ai, you can fine-tune your Amazon keyword strategy and get your products in front of the right customers.
Book your free demo call today and see how SellerMate.ai can help you optimize your Amazon keyword research and boost your sales.
FAQs About Amazon Keyword Strategy
1. How Often Should I Update My Amazon Keywords?
It’s important to update your Amazon keywords regularly to keep up with changing trends, customer behavior, and competition. You should consider updating your keywords at least once a month, or more frequently if you notice any shifts in your product's performance or Amazon's search trends. Keeping your keywords fresh helps ensure your listings stay relevant and visible.
2. What Should I Do If My Keywords Aren’t Performing Well?
If your keywords aren’t performing, first analyze their search volume, competition, and relevance to your product. Test different variations or more specific long-tail keywords. Additionally, check your listing optimization—sometimes poor performance is due to a less-than-ideal product title, description, or images. Regular testing and adjustments are key to finding the right combination for success.
3. Can I Use the Same Keywords for Multiple Listings?
While it’s tempting to reuse the same keywords for similar products, it’s important to create unique listings tailored to each product. Overusing the same keywords across multiple listings can lead to keyword cannibalization, where multiple products compete against each other for the same search terms. Instead, tailor your keywords based on each product’s specific features and benefits.
4. What Are Negative Keywords and How Do They Help?
Negative keywords help you exclude certain search terms from triggering your ads. This allows you to avoid wasting your budget on irrelevant searches. For example, if you sell high-end wireless earbuds and don’t want your ads showing up for budget options, you can set “cheap” or “low-cost” as negative keywords. This helps improve the relevancy of your campaigns and saves money.
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