Amazon is the leading online retailer in the US, and its share of the E-commerce market is expected to exceed 40% in 2025. This dominance is due to its vast product offerings and the tools and services it provides to its third-party sellers. Among these tools, the Amazon Seller App stands out as a critical asset for managing and growing a business on the platform.
Selling on Amazon has become a popular way for entrepreneurs to reach millions of customers across the globe. With its robust infrastructure, vast customer base, and easy-to-use platform, Amazon provides opportunities for businesses of all sizes to succeed. One of the most essential tools for Amazon sellers is the Amazon Seller App, a mobile application designed to help you manage your Amazon storefront on the go.
Whether you're tracking inventory, scanning products, or communicating with customers, the app offers a suite of powerful features that streamline the entire selling process. In this blog, we will walk you through the features of the Amazon Seller App, show you how to get started, and guide you in using it for scanning and selling products.
What is the Amazon Seller App?
The Amazon Seller App is a powerful tool that enables Amazon sellers to manage their accounts and sell products directly from their smartphones. The app provides access to key features like inventory management, listing creation, sales tracking, and customer communication, all optimized for mobile use. Below are some of the key features:
Remote access to Amazon Seller Central
The Amazon Seller App gives you remote access to your Amazon Seller Central account, allowing you to monitor your business from anywhere. Whether you're at home, in a warehouse, or on the go, the app ensures that you stay connected to your business 24/7. This accessibility is crucial for managing sales, inventory, and customer interactions without the need to sit in front of a computer.
Mobile-optimized navigation and workflows
The app is designed with mobile-first in mind, offering a streamlined interface that allows for easy navigation and smooth workflows. This means that tasks like listing new products, managing inventory, and checking sales reports can be done in just a few taps, making it simple for sellers to stay on top of their operations.
Customizable push notifications
With the app's customizable push notifications, you can receive real-time updates about your business. These notifications can include alerts for new orders, low inventory levels, price changes, or customer messages. This feature helps you respond promptly to business needs, ensuring that you never miss an important update.
Barcode scanning and listing creation
The Amazon Seller App includes the ability to scan product barcodes using your mobile camera. This feature makes it easy to list products without manually entering product details. Simply scan the barcode, and the app pulls in the relevant information from Amazon's database, saving you time and ensuring accurate listings.
Global selling features
For sellers looking to expand globally, the app also includes features for international selling. You can view sales performance, manage inventory, and access reports in different currencies, helping you scale your business internationally with ease.
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Getting Started with the Amazon Seller App
Getting started with the Amazon Seller App is quick and straightforward. Follow these steps to begin using the app effectively:
Step 1. Download from Apple Store or Google Play
The first step is to download the Amazon Seller App from the Apple App Store or Google Play Store, depending on whether you use an iOS or Android device. The app is free to download, and installation takes just a few minutes.
Step 2. Sync with Amazon Seller Central Credentials
Once installed, open the app and log in with your Amazon Seller Central credentials. If you don’t have an account, you can sign up directly from the app.
Step 3. Configure Settings and User Permissions
After logging in, you can configure your app settings and set up user permissions. If you have multiple team members, the app allows you to assign different roles and access levels to ensure smooth team operations. Make sure your settings are aligned with your business needs to make the most of the app.
Step 4. Homepage Overview with Key Updates
Once logged in, the homepage will provide an overview of your Amazon business. You will see key updates, including recent orders, inventory alerts, and performance metrics. This is your dashboard for managing your Amazon business, so it’s essential to check it regularly.
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How to Use the Amazon Seller App for Product Research?
One of the most valuable aspects of the Amazon Seller App is its ability to assist with product research. The app includes several tools designed to help you identify profitable products to sell. Here are the basic steps to use Amazon Seller App for product research:
1. Launch Visual Search Feature
The visual search feature allows you to find products simply by taking a photo. If you see a product in a store or online and want to see if it’s profitable on Amazon, just snap a picture. The app will scan Amazon’s database for similar products and provide insights on potential sales, pricing, and competition.
2. Utilize Mobile Camera for Barcode Scanning
Another essential tool is the barcode scanning feature, which makes listing products a breeze. Simply scan the barcode of a product, and the app will automatically populate the listing with the relevant information. This eliminates the need for manual data entry and ensures accuracy.
3. Explore ‘Top Sellers’ and ‘Hot New Releases’
The app also offers insights into the top-selling products in various categories. By exploring Top Sellers and Hot New Releases, you can stay up-to-date on the latest trends and identify products that are likely to perform well on Amazon.
4. Add a Product to Start Listing
Once you’ve identified a product you want to sell, the app lets you add it to your listings. You can quickly create a new listing or match an existing one to add your product to the catalog.
Creating and Editing Listings
Creating accurate and appealing product listings is a crucial part of succeeding on Amazon. The Amazon Seller App includes a streamlined process for creating and editing listings. Here’s how you can create and edit listings:
Match product listings
When adding a new product, the app will search the Amazon catalog to find an existing match. If your product already exists on Amazon, you can match your listing with the existing product, which saves time and ensures consistency in product details.
Importance of product photos
High-quality product photos are essential for attracting customers. The app lets you upload and manage your product images directly from your mobile device. It’s important to adhere to Amazon’s guidelines for photo quality and content.
Using the Amazon Product Photo Studio to ensure compliance
The Amazon Product Photo Studio feature within the app helps ensure that your product photos meet Amazon’s requirements. This built-in tool guides you on the proper image size, resolution, and background settings so you can avoid having your listings flagged for non-compliance.
Fixing photo issues
If there are any issues with your photos, the app will alert you and provide tools to fix them. This ensures that your product listings are fully optimized and comply with Amazon's policies.
Managing Inventory, Shipping, and Fulfillment
Effective inventory management is key to running a successful Amazon business. The app helps you track inventory, shipments, and returns efficiently. The steps to mange shipments and inventory are as shown below:
Track shipments and manage returns
You can track shipments directly from the app, so you’ll always know where your inventory is. The app also lets you manage returns and refunds, keeping your customers satisfied and your account in good standing.
Monitor stock levels
The app helps you monitor your stock levels in real time. This is important for ensuring that you don’t run out of inventory or overstock on unsold items. Alerts will notify you when it’s time to reorder products.
Generate and analyze inventory reports
The app generates detailed inventory reports that allow you to analyze your stock performance. These reports can help you make informed decisions about restocking and removing low-performing products.
Tracking and Increasing Sales
To maximize sales, it's essential to track your performance and analyze trends. The Amazon Seller App makes this process simple.
View sales reports and metrics
You can view detailed sales reports through the app, giving you a clear picture of your performance. These reports include data on orders, sales revenue, and returns, helping you understand what’s working and what’s not.
Analyze sales charts and trends
The app also provides sales charts and trends, allowing you to see how your products are performing over time. By identifying patterns in sales, you can make data-driven decisions to boost your business.
Toggle between product sales and units sold
With the app, you can toggle between viewing your total sales value and the number of units sold. This gives you a deeper insight into both your revenue and your inventory performance.
Generate and download sales reports
For deeper analysis, you can generate and download sales reports, which can be useful for accounting or tracking performance over longer periods.
Handling Customer Communications
Engaging with customers is essential for maintaining a positive reputation and ensuring customer satisfaction. The Amazon Seller App allows you to manage customer communications efficiently. Here’s how you can make your customer service better:
View and reply to customer feedback
The app lets you view and reply to customer feedback directly from your mobile device. This feature ensures that you can maintain good communication with your customers and address any issues promptly.
Filter and search your inbox
The app includes filtering and search functions for your inbox, making it easy to find and respond to specific messages. This helps you stay organized and respond to customer queries on time.
Customize email templates
You can create and customize email templates for common customer queries. It saves you time when responding to customer inquiries and helps you avoid miscommunications.
Post public replies to customer comments
You can post public replies to customer comments on your listings. It helps you build trust, improve your product’s visibility and gain more profits.
Summing Up
The Amazon Seller App is a powerful tool for managing your Amazon business efficiently and effectively. By using the app's features, such as barcode scanning, product listing creation, and sales tracking, you can streamline your operations and stay connected to your business no matter where you are. From managing inventory and shipping to communicating with customers, the app covers all aspects of your Amazon business.
By optimizing your use of the Amazon Seller App's features, you can increase your selling potential and keep your business running smoothly. So, download the app today and start exploring its full range of tools to enhance your Amazon selling experience.
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FAQs
Q1. Do I need an Amazon Seller Central account to use the app?
Ans- Yes, you must have an active Amazon Seller Central account to use the app. The app syncs with your Seller Central account to provide you with real-time updates and access to your seller tools.
Q2. What are the system requirements for the Amazon Seller App?
Ans- The Amazon Seller App is compatible with iOS devices running iOS 10.0 or later and Android devices running Android 5.0 (Lollipop) or higher. Ensure your device meets these requirements for optimal performance.
Q3. Can I set up push notifications in the Amazon Seller App?
Ans- Yes, you can customize push notifications in the Amazon Seller App to stay informed about important updates such as new orders, low-stock alerts, and customer messages. This feature helps you stay on top of your business without constantly checking the app.
Q4. What should I do if the Amazon Seller App is not working?
Ans- If the Amazon Seller App isn’t working properly, try restarting your device, updating the app to the latest version, or reinstalling the app. If the issue persists, check Amazon’s Seller Support for troubleshooting guides or contact their customer service for assistance.
Q5. Is there a cost for using the Amazon Seller App?
Ans- No, the Amazon Seller App is free to download and use. However, you must have an active Amazon Seller Central account, which may involve subscription fees, depending on your selling plan (Individual or Professional).
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