Excelsior's Transformation: How Adsify Leveraged SellerMate.AI for a turnaround
- Akash Singh
- Mar 25
- 2 min read
At SellerMate.AI, we empower agencies like Adsify to transform data into growth opportunities. In this case study, we explore how Adsify executed a precise, data-driven strategy using SellerMate.AI to deliver exceptional results for Excelsior—a forward-thinking brand aiming to scale its online presence.
About the Agency
Adsify Digital is an award-winning e-commerce advertising agency that grows and manages brands/sellers on Amazon with advanced PPC strategies, listing conversion optimization and problem solving. Amazon has rated and awarded them among the top agencies in India 3 times. You can learn more about them here.
The Challenge
Excelsior was at a pivotal stage of growth, yet faced several hurdles that threatened to slow their momentum:
Inefficient Ad Spend: Difficulty in pinpointing which channels and creatives were delivering the best conversion rates. Auto campaigns drove irrelevant traffic, leading to high returns and an ACOS of 35%+
Data Overload: With insights scattered across platforms, the team struggled to extract actionable intelligence quickly.
Scaling Barriers: Without an integrated system for real-time testing and optimization, making rapid, informed decisions was a challenge. 15%+ revenue loss over six months.
Adsify recognized that bridging these gaps required a powerful tool to centralize insights and drive strategic adjustments. That’s where SellerMate.AI came into play.
How Adsify Utilized Sellermate.AI
Adsify integrated SellerMate.AI into their workflow to streamline data aggregation and optimize campaign performance. Key components of this approach included:
Unified Data Insights: SellerMate.AI consolidated multiple data streams into one intuitive dashboard, enabling Adsify to immediately identify high-performing products and creatives.
Unified Data Insights Automated Campaign Optimization: The platform’s real-time monitoring and automated adjustments ensured that each advertising dollar was maximized. This allowed Adsify to continually refine campaigns without the delays of manual intervention.
Automated Campaign Optimization Controlled Experiments using bulk actions: With clear, concise insights, Adsify was able to test new strategies rapidly and scale those that worked best—turning data into immediate, profitable actions.
Bulk Actions
This seamless integration meant that while SellerMate.AI managed the heavy lifting of data analysis, Adsify could focus on crafting and executing high-impact strategies for Excelsior.
The Results
By harnessing the power of SellerMate.AI, Adsify delivered remarkable improvements for Excelsior within just one month:
Profit Surge: Excelsior experienced a 180% increase in profits, proving that precise targeting and rapid optimization can transform performance.
Boosted Return on Ad Spend (ROAS): With a 30% improvement in ROAS, every advertising dollar was stretched further, driving higher profitability.
Better Engagement: 25% increase in CTR rates and 60% reduction in return rates due to better targeting.
These results underscore how a strategic partnership, empowered by the right technology, can yield tangible, record-setting outcomes.
The Bigger Picture
Excelsior’s success is a clear demonstration of what’s possible when innovative agencies like Adsify harness the robust capabilities of SellerMate.AI. By turning complex data into actionable insights, we help our partners overcome obstacles and seize growth opportunities—no matter how challenging the market may be.
Ready to Transform Your Strategy?
If you’re an agency or brand looking to unlock similar growth, discover how SellerMate.AI can be your catalyst for success. Let’s turn your data into your most valuable strategic asset and make growth inevitable.
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