With huge data and too many metrics to analyze, optimizing your Amazon ad campaigns can be overwhelming. Reports feature on Sellermate.AI allows you to have a clear view of your Amazon ads account performance. In this guide, we'll show you how to leverage the power of our platform's reporting feature to unlock valuable insights and drive significant improvements in your Amazon ads' performance. We will equip you with the right tools to make data-driven decisions that boost your sales and reduce ACOS.
Search Term Reports
Search term is the actual input from the user when they see your ad product
Why to use
Identify raw and relevant search inputs from the users
Discover product performance for each search term
REPORTS
Top Search Terms
Identify top search results (sorted by sales)
Auto Campaign Search Terms
See search terms for Auto Campaigns
Identify search parameters that can be added to negative list to reduce cost of Auto campaigns
Sort by ACOS high to low
Find the terms where your ACOS is more than your business threshold
You can also filter on performance metrics
Identify keywords and phrases that can boost your manual campaigns to improve overall ACOS
Sort by ACOS low to high or filter based on performance metrics
Download the list and add to existing manual campaign or create a new one
Auto Campaign Search Products
Identify target products where your ads are showing up in Auto campaigns
Analyze performance on each target
Identify targets that can be added to negative list to reduce cost of Auto campaigns
Sort by ACOS high to low
Find the terms where your ACOS is more than your business threshold
You can also filter on performance metrics
Identify targets that can boost your manual campaigns to improve overall ACOS
Sort by ACOS low to high or filter based on performance metrics
Download the list and add to existing manual campaign or create a new one
Manual Campaign Search Terms
See the search terms where broad and phrase matches are occurring
Identify long tail keywords to reduce ACOS
Sort by CPC or ACOS
Identify search terms which are not already added to your campaigns
Add to manual campaign to reduce cost
Column options available -
Campaigns / Ad groups / Match type
Metrics like CVR / CTR / CPC / ROAS
Campaign Reports
Discover performance at Campaign / Ad-group level
Why to use
See the campaigns that you should focus on to reduce ACOS or boost sales
See the performance of ad groups to identify improvement targets
Campaigns which are consuming budget but not getting enough sales
Campaigns with low ROAS
Campaigns not consuming budget
REPORTS
Top Campaigns
Identify top campaign performance (sorted by sales)
Campaign Report
Identify campaigns doing well / not doing well
Identify campaigns not getting enough impressions or sales but consuming budget
Customizations for columns
Ad Group
Break down campaign performance by the ad group
Add metrics like CVR / CTR / CVC/ ROAS
Ad Product
Discover performance for each Ad Product
Why to use
See the ad products that you should focus on to reduce ACOS or boost sales
See the performance of ad products across campaigns to identify improvement targets
REPORTS
Top Ad Products
Ad Products report
Review product level breakdown of performance
Review performance of ad product at a campaign level
Add Campaign from customisation
Identify Ad products not getting enough budget across campaigns
Sort by budget
Identify Ad products consuming budget but not getting enough sales
Filter by ACOS in performance metrics
Customizations for columns
Campaign
Break down performance by the campaigns
Add metrics like CVR / CTR / CVC/ ROAS
Targeting Report
Discover Targeting performance across campaigns
Why to use
Identify problem targets across campaigns to reduce bid / add to negative / remove from targets
Boost performance of targets doing well
REPORTS
Top Targeting's
Identify top targeting across campaigns and types
Cost and Sales breakdown
Identify performance by targeting type and see if your strategy is working
See if you are spending more in one targeting type while getting lesser returns
Keyword Target report
Identify keywords that can be added to negative list to reduce cost of Auto campaigns
Sort by ACOS high to low
Find the terms where your ACOS is more than your business threshold
You can also filter on performance metrics
Identify keywords and phrases that can boost your manual campaigns to improve overall ACOS
Sort by ACOS low to high or filter based on performance metrics
Download the list and add to existing manual campaign or create a new one
Product Target report
Identify target products where your ads are showing up in manual campaigns
Analyse performance on each target
Identify targets that can be added to negative list to reduce cost of Auto campaigns
Sort by ACOS high to low
Find the terms where your ACOS is more than your business threshold
You can also filter on performance metrics
Identify targets that can boost your overall ACOS
Sort by ACOS low to high or filter based on performance metrics
Download the list and add to existing manual campaign or create a new one
Filters
SellerMate.AI makes it very easy to analyze and filter based on your targets.
You have an option to filter by -
Campaign
Applicable for Search Term, Campaign and Targeting Report
Ad groups
Applicable for Search Term, Campaign and Targeting Report
Ad Products
Applicable for Ad Product report
Target Products
Applicable for Targeting report
Performance metrics
All reports
Filter by your target metrics and see the performance
You now have the tools to transform your Amazon advertising strategy with the help of our reporting feature. In no time, you will get the insights into your campaigns that can uncover hidden opportunities and optimize your campaigns for maximum ROI. You could say goodbye to intense spreadsheet analysis for deriving Amazon ad strategies and keep refining your approach to Amazon ads. Don't forget to check out our other guides on Recommendations and Day parting to make the best out of Sellermate.AI platform. And don't forget to subscribe for more tips and tricks to help you succeed on Amazon.
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