How to Connect Your Amazon Seller Central Account to SellerMate.ai
- Rushikesh Taralekar
- Apr 1
- 2 min read
Connecting your Amazon Seller Central account with SellerMate.ai allows you to unlock deeper insights, sync vital product and sales data, and supercharge your Amazon ads with AI-powered automation. In this blog, we’ll walk you through the complete step-by-step process to link your Seller Central account the right way.
Looking to connect your Vendor Central account instead? Read our step-by-step guide here.
Why Connect Seller Central to SellerMate.ai?
By integrating your Seller Central account:
You get access to combined ads and product performance data.
Our AI can generate better insights and optimization suggestions.
Sync happens automatically without needing manual uploads.
Step-by-Step Guide to Connect Seller Central Account
1. Go to Your Amazon Accounts Page
Log in to your SellerMate.ai dashboard and navigate to the Amazon Accounts section.
2. Click "Add Seller Central"
Here, you’ll see an option to Add Seller Central. Click the button to begin the process.
⚠ Important Note Before Proceeding
If you're already logged into any Amazon account in your browser, Amazon might automatically connect the currently active Seller Central account, even if it's not the one you intended.
To avoid this:
Use Incognito mode for Seller Central connection process.
4. Log in to Amazon Seller Central
Once on the Amazon Seller Central portal:
Enter your credentials
Select the specific Seller Central account you want to connect.
5. Review and Grant Permissions
Amazon will show a permissions screen. These permissions are required to enable seamless integration between your Seller Central account and SellerMate.ai.
Click "Confirm" to proceed.
6. Confirmation & Data Syncing
Once permissions are granted, you’ll be redirected back to SellerMate.ai.
You’ll see a Success popup confirming that your Seller Central account has been connected successfully.
A green tick will appear next to your ad account, showing the sync is in progress.
Syncing usually takes 2 hours depending on your account size. Once synced, all product and sales data from Seller Central will be linked with your ad campaigns for deeper analysis.
Want to Connect Multiple Seller Accounts?
Please note: 1. You can only connect one Seller Central account at a time to each ad account. If you want to connect more, simply repeat the process above for each account.
You need to connect your Ads account first before linking your Seller Central or Vendor Central account.
Free Trial & Subscription Info
✅ SellerMate.ai offers a 1-month free trial
✅ No credit card required
✅ Cancel anytime before the trial ends to avoid charges
Start Getting Smarter Amazon Ad Insights Today
Connecting your Seller Central account is a one-time setup that unlocks the full potential of SellerMate.ai.
If you haven’t already, sign up and start your free trial today.
Ready to link a Vendor Central account instead?
👉 Check out the Vendor Central connection guide →
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