In a landmark deal that highlights the growing convergence of technology and retail media, Nectar, a prominent 100-person digital marketing agency, has acquired iDerive, an analytics software company specializing in Amazon seller solutions. This acquisition marks a pivotal step in Nectar's journey to redefine how agencies scale and serve their e-commerce clients.
The Strategic Vision Behind the Deal
The acquisition underscores a key trend shaping 2025: agencies are increasingly turning to innovative tech partners to stay competitive in the rapidly evolving e-commerce landscape. For Nectar, iDerive’s advanced analytics platform offered the perfect synergy to enhance their capabilities.
Speaking about the collaboration, Jason Landro, Co-CEO of Nectar, emphasized, “When Dan [Katona] and I first saw iDerive’s software, we knew we had to join forces with Youval [Peltier, CEO of iDerive]. Their platform is transformative for any brand looking to grow on Amazon.”
iDerive, founded in 2022, has quickly built a reputation for its analytics and market share insights tailored to Amazon sellers and vendors. Their solutions empower businesses with actionable data to drive sales, optimize profitability, and stay ahead of the competition.
What iDerive Brings to the Table
iDerive’s platform is designed to address the challenges faced by modern e-commerce brands. Key features include:
P&L Tracking for both first-party (1P) and third-party (3P) sellers.
Inventory and PO Forecasting to streamline operations and reduce inefficiencies.
Market Share Analytics with detailed data segmented by brand, ASIN, and product group.
Harmonized Advertising and Sales Data with contribution margin overlays.
Advanced Customer Insights, including lifetime value (CLV) and new-to-brand metrics.
Search Query Performance Analytics, even for data not directly accessible to vendors.
The platform also allows users to customize naming conventions, groupings, and lookback windows while offering SKU-level contribution margin analysis, making it a game-changer for brands navigating Amazon's dynamic marketplace.
The Bigger Picture: Trends in Retail Media
The Nectar-iDerive partnership reflects a broader shift in retail media: the integration of advanced technology with agency expertise to deliver unparalleled value to clients. Retail media, now the fastest-growing segment of digital advertising, demands tools that enable data-driven decision-making, unified measurement, and scalable solutions.
Key trends shaping the retail media landscape in 2025 include:
AI-Powered Insights: Artificial intelligence is becoming essential for trend identification, demand forecasting, and ad optimization.
Unified Analytics Platforms: Tools like iDerive are becoming the industry standard, offering comprehensive insights across sales, advertising, and profitability metrics.
Dayparting and Real-Time Optimization: Sellers are leveraging advanced scheduling tools to allocate ad spend during peak conversion hours.
Cross-Platform Expansion: Retailers are diversifying their advertising strategies to include video, influencer collaborations, and emerging platforms.
A Vision for 2025 and Beyond
For agencies like Nectar, this acquisition is not just about adding new capabilities—it’s about transforming how e-commerce brands operate and grow. By integrating iDerive’s software into its offerings, Nectar positions itself as a leader in providing scalable, data-driven solutions for Amazon sellers.
The move also serves as a reminder to other agencies: in the fast-paced world of e-commerce, innovation is not optional—it’s essential.
Sellermate.ai: A Trusted Partner for Agencies
As the Nectar-iDerive deal highlights the importance of tech partnerships, Sellermate.ai is positioning itself as the go-to solution for agencies looking to scale smarter. Offering tools like rule-based automation, AI-driven recommendations, bid and budget dayparting, and powerful BI dashboards, Sellermate.ai enables agencies to automate up to 70% of manual tasks while improving team productivity and efficiency.
For agencies managing advertising on Amazon, Sellermate.ai provides the tools to break through growth plateaus and manage more clients seamlessly—all while maintaining profitability.
Conclusion
The acquisition of iDerive by Nectar is a significant milestone, showcasing how technology and strategic vision can come together to reshape the e-commerce landscape. As 2025 unfolds, partnerships like these will define the future of retail media, offering brands the tools and expertise needed to thrive in an increasingly competitive market.
For Amazon sellers and agencies alike, the message is clear: those who embrace innovation and collaboration will lead the charge into the future.
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