Introduction
PrimeBook is an innovative Android laptop brand in the highly competitive Computers & Accessories category. After carving a niche on its D2C website and other E-commerce platforms, Amazon was the next goalpost for the Primebook team. Primebook listed on Amazon in June 2024 and connected to SellerMate.AI to expedite the process of scaling. By integrating Sellermate.AI, PrimeBook leveraged data-driven automation to optimize ad campaigns, enhance efficiency, and drive sales growth, enabling them to compete effectively even on high-competition keywords.
The Challenge
Missed Opportunities: Highly fluctuating keyword volume trends on Amazon meant that the PPC team had to constantly keep manually updating and tracking bids and targeting which led to possible opportunities getting missed.
Competitive Category: The Computers & Accessories category is highly competitive, requiring precise targeting and optimization to stand out.
Scaling operations: Without automation and data-driven insights, scaling the account was challenging.
The Solution: Data Driven Recommendations by Sellermate.AI
Sellermate.ai provided the seller with actionable insights and data driven recommendations to optimize their campaigns. Here's how the seller implemented these recommendations to create a high-impact solution:
Bid Optimization: The product analyzed historical performance data and identified underperforming bids while recommending optimal bids for high-converting keywords.
Bid Optimization Recommendation Placement Optimization: The AI recommended shifting ad placements to high-traffic areas such as top-of-search and product pages to get good product visibility on top-performing keywords & products.
Placement Optimization Recommendation Manual Strategy Automation: The tool's automation feature helped the PPC team to continuously monitor campaign performance and adjusted bids accordingly. The strategy for the change was created by the PPC team and executed at scale using the SellerMate.AI product.
Manual Strategy Automation
Performance of the Keyword "Laptop"
The keyword "Laptop" was highly competitive, with a high CPC, making it difficult to generate sales, especially with minimal product reviews. Despite being a crucial keyword for visibility, the high competition and cost posed a significant challenge.
Solution
The Primebook team optimized bids, adjusted targeting, and strategically allocated a budget to maximize returns. Automated bid adjustments ensured competitive positioning while controlling costs, and AI-driven keyword strategies helped refine targeting for better conversions.
Ad Sales Growth: Ad sales for the keyword "laptop" increased by 40% from July 2024 to December 2024.
ACoS Reduction: ACoS for "laptop" dropped from 21% to 9% indicating more efficient ad spend.
Top of Search Impression Share: The keyword's visibility at the top of search results improved significantly, from 0.75% in June 2024 to 2.5% in December 2024.
Total Results
0- 100 orders within 2 weeks. 25% Month over Month Order growth every month since June.
Sales Growth: 20% MoM Sales growth since first month.
Improved ACoS: ACoS dropped by ~50% from 21% in July 2024 to 11% in Dec 2025.
About Sellermate.AI
SellerMate.AI is a Tech partner to Amazon ad experts in Agencies and in-house PPC teams. Our platform helps PPC experts to uncover patterns and build strategies that can be executed at scale. It is a completely transparent platform that allows PPC experts to always be in charge and make sure that all PPC changes are explainable. Being built on top of Amazon Marketing Stream, the platform is in complete sync with Seller Central and Amazon ads portal giving PPC managers complete control.
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